LinkedIn: Employer Branding and Employee Branding

Lauched in 2003, LinkedIn is a business-oriented social networking service and is mainly used for professional networking. In 2006, it increased to 20 million members and in 2010, LinkedIn opened an International Headquarter in Dublin. LinkedIn filed for an initial public offering and traded its first shares in 2011. In the same year, it surpassed Twitter in advertising revenue.

 

With over 300 million users, LinkedIn is, currently, the largest professional social channel. 

LinkedIn is a direct key to reach Clients, Suppliers, Employees - But also to engage with Talents and advertise open vacancies inside your company and contact the most qualified professionals. 

LinkedIn, is a great source of information. Following your newsfeed, is the best way to stay tuned on what is new in your industry. It's interesting how the market moves quickly, in its never ending "Panta Rei" - No matter what industry you are working in. 

However, LinkedIn is also a Social Network and a good opportunity to stay in touch with ex-colleagues, friends, classmates and share ideas, opinions, news and information, so go ahead and like, share, comment, connect.

How a LinkedIn Profile is connected with the Company Branding?

Employees create the brand and their profiles are a direct reflection of the Company’s culture, which are the principles that make an organizations unique.

People want to work with professionals they like and identify with, and if the first contact in your Organization is usually made through the Internet, your employee’s profile on LinkedIn is more likely to be the first result shown on a Google search. 

As a unique selling point for Organizations, the consistency of all Profiles is necessary to consolidate the presence on the network. A Linkedin Profile is a webzone to brand themselves and the company. It is fundamental that all employees list the company’s name in its correct variation, in order to redirect to the company’s page on LinkedIn, enlarging  the audience and consequently expanding the consistency of the brand reputation.

The quality of the profiles is directly equivalent to the response rates of email or InMails to cold-approach other users. Not only, having a complete profile would affect how it will appear in search results.

What is needed?

• Profile picture and a Header - Smile :)
• List your job experiences, add  5 or more skills. 
• Write a little bit about yourself and your company in the Summary. 
• Choose your Industry and Location. 
• Check if your University is listed and fill in the Education field, so you can connect with old classmates. 

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Now that you are connected with your colleagues, friends and schoolmates you already have the 50 connections needed to optimize your profile. Remember, expand your network and connect with all the people you are in contact with.